Joe Mitchell, the man behind College Row’s European Eyeware brought me in to do some product and identity work. I think the results came out quite nice.

Before European Eyeware opened Joe was involved with Olde Towne opticians on Duke Street and it was there that I met him as a loyal customer. Joe’s work is top shelf. His attention to detail and knowledge in fitting you is second to none. Perhaps as important, European Eyeware carries frames that no one else in the area does. The quality and uniqueness of the products European Eyeware have made me a committed customer long before I had the pleasure to work with them. All of which is to say, if you need glasses, go see Joe. You’ll get better, much more stylish and durable frames, personalized service and it won’t cost more than the “chain stores” and doctor’s offices charge. What more could you ask for?