It’s not the camera

Some my older shots of watches. These were all taken with a camera that Nikon describes as a “prosumer” camera which is a nice way to say, “consumer camera with some cool features.” Basic 3meg JPGs and in each case what makes them stand out, aside from some cool watches, is the lighting. The best thing about lighting, it’s free to anyone with a camera. All you have to do is meet is at least meet it halfway and try, if not to control it, to harness it towards your goal.

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My point is that it doesn’t matter what the object is to be photographed. Sure, it helps if it’s a magnificent edifice or a famous person but failing that you can still do magic with everyday, ordinary things. It’s in the approach to the item. Sometimes a straightforward illustrative take on a visual is the right thing to do. Sometimes the right thing to do is to force your viewer to look at the hidden, intrinsic qualities of an object.

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