Real estate

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This year’s Fulton Award Winning home from the 2007 Lancaster Parade of Homes. Built by Costello Builders in Bent Creek.

I’ve just sent an offer to local Realtors to shoot images for their listings. I have no idea where this will go. The few Realtors that I’ve spoken with about the plan tell me it’s an excellent idea and from my own extensive research, it’s a market that could really use a serious level of professionalism (photographically speaking).

For a number of reasons I’ve spent a lot of time on various real estate sites and I’m appalled, there’s no other word for it, at the mediocre or non-existent images that some Realtors have connected to their listings. To me, this is crazy. Especially in a market which, nationally, is getting tougher and tougher, to not spend a minimal amount of money to image your listing professionally is reckless.

Here’s one comparison. Go to eBay. Check out some of the listings for, well, most anything. You’ll find the majority of items, especially higher ticket items have at least some images attached to them and many of the auctions have a complete set of very nice images to help sell the item. Yet, when some Realtors list a home, selling in the hundreds of thousands of dollars, there’s maybe one or a handfull of bad images. Yes, there are exceptions. But they are very few.

Don’t believe me?

Visit www.realtor.com and plug-in your local zip code and see how many are “showcased” with multiple images and see how many have one image and how many, most of them, have none at all.

Then, visit this gallery. It’s a collection of work I’ve done for WeeBee Audio/Video. I think that bringing this type of imagery to home sales is going to make any potential buyer or seller more interested in the listings.

If you’re a Realtor, drop me a line, let’s talk about how I can make your homes more appealing.

7:19 pm August 23, 2007 | Filed Under company news, marketing thoughts 

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